Press releases can gain a massive amount of exposure to your website in 24 hours. They can even rank your website in less than 28 days, enable you an expert in your niche market and can create lots of back links in a short time.

But what exactly are press releases. They are quite simply an announced newsworthy events, that are issued to the press. They are  commonly used in the offline world of journalism, but are catching up on the online world- still needs more of an audience though. There are ways in knowing how to structure a press release. It pays to follow the structure, laid down by journalists and the likes, in order for it to be accepted by the press.

• Your press release has to be informative, because it will be exposed to the world.
• It must also include the following questions: who, what, why and when.
• The headline has to be attention grabbing, and should tell you what the article is about.
• Don’t embellish the story. People just want to read the facts, and not a fairy tale.
• Avoid slang words and phrases.
• Avoid using the exclamation mark.

www.samplepressrelease.info is a UK site which gives you a press release sample templates for you to download, and some writing tips.

www.internetbasedmoms.com is a US site, which has a tutorial on press releases, and links to get you started.